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Shaping Digital Product Success

Patrick Hertzog

In this episode of The Aligned Leader, I interview Patrick Hertzog, co-founder and user experience officer at Nexthink on what shapes a successful digital product.

We discuss how important it is to put the human in the center and what’s different in B2C and B2B models. We also dive into Patrick’s 5 key factors for shaping the success of a digital product, which combines rational and emotional aspects.

Watch the full interview below.

About Patrick Hertzog

Patrick is the Co-Founder and User Experience Officer of Nexthink, the global leader in digital employee experience management software. Founded in 2004, Nexthink enables its more than 1’000 customers to make their 10 million employees happier at work. It has raised more than $150M in funding to date and has more than 600 employees located in 9 offices worldwide.

Patrick is an expert in product design, user experience and data visualization. He’s the author of several papers published in well-known conferences and has been awarded several patents in these domains. He holds a M.Sc. in Computer Science from the École Polytechnique Fédérale de Lausanne (EPFL).