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The Power of Doing Experiments

Michael Lewrick

· Tech Media and Telco

In this episode of The Aligned Leader, I interview Michael Lewrick, Chief Innovation Officer at Swisscom Enterprise, on why it’s so essential to constantly run experiments to test if something works or not.

Michael shares why he published his bestselling book, The Design Thinking Playbook, and how he went about the process of writing it.

We also dive into one of Michael’s greatest passions, blockchain, and what impact it has on the world around us.

Watch the full interview with Michael below.

About Michael Lewrick

Michael Lewrick (PhD) has had different roles over the last few years. He was responsible for strategic growth, acted as Chief Innovation Officer and laid the foundation for numerous growth initiatives in sectors that are in a transition.

He teaches Design Thinking as a visiting professor at various universities. With his help, a number of international companies have developed and commercialized radical innovations.

In his new book release, “The Design Thinking Playbook”, he postulated with his colleagues from Stanford University a new mindset of converging approaches of design thinking in digitization. Currently, he focuses on the design of Business Ecosystems for Blockchain applications in the Crypto Valley Switzerland. His newest book is titled "Live from Crypto Valley".

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