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What is Sales Enabelement and How Does It Work?

Tamara Schenk

· Business

In this episode of The Aligned Leader, I interview Tamara Schenk, Sales Enablement evangelist and leader.

We discuss what sales enablement really is, how it’s different from operational sales and why it becomes a crucial part of any salesforce in today’s digital age.

Tamara shares how she built sales enablement practices and what she discovered in her countless studies on sales enablement, working and talking to countless companies.

Watch the full interview below.

About Tamara

Tamara Schenk is a globally acknowledged sales enablement evangelist, analyst and advisor, published author, award-winning blogger, and keynote speaker.

Empowering human potential, that’s Tamara’s broader mission. She follows her mission in different ways, such as evolving sales enablement to a strategic, transformative engine that focuses on engaging, equipping and empowering high performing salespeople in a holistic and integrated way on all levels of their awareness.

Empowering human potential goes one step further as Tamara also started to successfully coach and mentor managers and directors with career challenges or job losses in a holistic way that allows them to identify and attract their dream careers in ten weeks.

Tamara enjoyed more than twenty-five years in the corporate world in various roles, such as a business owner, in consulting roles, in sales, sales management and business development roles in different industries on an international level.

For the last six years, she was research director and lead analyst for sales enablement at CSO Insights. During this time, she led various global sales enablement studies, and she co-authored the book Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force with Byron Matthews. Before she changed perspectives and became an analyst, she had the pleasure to develop sales enablement from an idea to a program and a strategic, global function at T-Systems, a Deutsche Telekom company where she led the global sales force enablement and transformation team.