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The Power of Offering a Radically Specific Expertise

with Naomi Johnson

A few weeks ago, I interviewed one of my friends, Naomi Johnson. She’s the founder of TheProfile.Company and focuses exclusively on writing people’s LinkedIn profiles.

She’s had tremendous success and has worked with companies as big as Oracle to work on their sales team’s profiles.

Now here’s the honest truth. Naomi had failed multiple times in business in the past, so this was certainly no overnight success.

However, what made it almost effortless for Naomi to attract such high-impact business opportunities is the fact that she has an extremely specific expertise that she offers.

In the interview, Naomi shares some of her biggest lessons of failed businesses and her 11-year long journey to becoming a trusted leader in her market.

Watch the interview below.

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